Brand partnerships

Put your brand inside Louisville sports culture.

Brands get campaigns. Fans get the inside view. Athletes get paid NIL opportunities.

How Floyd Street works

Access. Media. Opportunity.

Access

Real relationships with Louisville athletes.

Media

Content, storytelling, campaigns, app, merch, experiences.

Opportunity

Brands connect. Fans get closer. Athletes get paid.

Where campaigns come to life.

Floyd Street Media helps local and national brands connect with Louisville athletes, fans, and communities through athlete-driven media and NIL partnerships.

Our access lets brands show up in ways that fit the athlete, matter to the fanbase, and create value for the business.

Campaigns may include

  • Social media promotions
  • Athlete appearances
  • Digital storytelling
  • Video and graphic content
  • Commercials
  • Community activations
  • Live event experiences
  • Memorabilia collaborations
  • Sponsored content
  • Fan engagement campaigns

How campaigns come to life

We build the story, create the content, manage the activation, and make the partnership land naturally with the audience. That's the difference between a one-off post and a campaign that earns attention.

Trusted by

Brands we've worked with.

Chick-fil-AMcDonald'sTexas RoadhouseWendy'sWingstop7 BrewPlanet FitnessParlour PizzaBuff City SoapChurchill DownsKentucky Farm Bureau
Wellness City
Glow BrandsFive Star Food MartThe Galt House HotelLouisville Thoroughbred SocietyRobert Alexander Center for RecoveryTri-Arrows AluminumCentury Entertainment & FurnishingsBuffalo ConstructionSam Aguiar Injury LawyersClark & RiggsMorgan & MorganTom Drexler PlumbingMidwest Tube MillsBluegrass SportsplexBluegrass Tank & EquipmentRogers GroupL&N Federal Credit UnionPeoples BankThe Gleason GroupTriple Crown Senior LivingSortation LabsUPSBluegrass MotorsportsCoyle ChevroletEast & Westbrook Construction

Become a brand partner.

Anyone can buy a post. Floyd Street builds the campaign around it.

Become a brand partner →