Built for the new era of college sports.
Floyd Street Media is more than NIL. It's access. We bring fans, athletes, and businesses together inside the culture that already runs this city. You're not cheering from the stands. You're inside. And the athletes who make Louisville proud get paid for the work behind it.
Why we exist
NIL changed the business of college athletics. Athletes have influence beyond the game. Brands want authentic ways to reach sports audiences. Fans want a closer view of the athletes, stories, and moments they care about. Floyd Street Media brings those pieces together and ensures athletes benefit from the attention they already create.
What makes us different
A strong campaign needs more than a name on a post. It needs the right athlete, the right fit, the right story, the right content, the right audience, and real execution. We bring athlete access, media production, brand partnerships, and campaign execution into one place.