1.51M+views
Sam Aguiar Campaign
Sam Aguiar Injury Lawyers
Louisville athlete-driven campaign: short-form video, social content, and cross-platform distribution. The FSM Pat Kelsey interview carried it past 1.51M views.
What we do
Athlete-driven media that creates opportunity.
Floyd Street Media uses athlete access, media production, and brand relationships to create campaigns that benefit brands, athletes, and fans.
We do more than match a brand with an athlete — we build the story, create the content, run the activation, and make the partnership feel real to the audience.
Content + Media
Athlete-driven video, graphics, interviews, storytelling, social campaigns, and behind-the-scenes media built to make partnerships feel natural.
Brand Partnerships
We help local and national brands connect with Louisville athletes and fans through NIL campaigns, appearances, content, activations, and community engagement.
Athlete NIL Opportunities
We create paid opportunities for athletes — campaigns, content, appearances, memberships, memorabilia, and commerce, all built around real work and real audience.
Floyd Street Insiders
The fan membership side of Floyd Street Media. Fans get premium content, the inside view, and member experiences — while athletes get paid for the media they help create.
Marketplace + Merch
Signed memorabilia, exclusive drops, and Floyd Street merch — available through the app and built as another lane for fan engagement and athlete opportunity.
Proof
The work speaks.
118K+impressions
Parlour Pizza Baseball Campaign
Parlour Pizza
Louisville baseball partnership: video content plus a social campaign. 118K impressions across platforms — 86K Instagram, 24K YouTube, 8K Facebook.
Trusted by
Brands we've worked with.
Our impact
The numbers.
100+
Division I athletes represented
60+
Brand partnerships
MILLIONS
Monthly social media impressions
500+
Campaigns across multiple sports and markets
Built in Louisville. Built for Louisville.
The Cardinals are part of our city's identity. Local businesses feel it. Fans live it. Athletes represent it. This town rallies around it.
Floyd Street Media was built inside that energy — creating the content, campaigns, partnerships, and access that connect Louisville athletes, brands, fans, and businesses in a way that only makes sense here.
Because in Louisville, college sports aren't just part of the conversation. They are the conversation.
Your Brand + Our Athletes
Authentic access. Real media. Campaigns that fit the athlete, the audience, and the moment.
Become a Brand PartnerA fan? Get the inside view in the Floyd Street Insiders app.