The people behind it.
A Louisville team building the NIL era — for the athletes, the brands, and the city.
Floyd Street Media is built on experience, relationships, and a deep belief in what Louisville athletics can become. Our team brings together expertise across finance, operations, brand strategy, content creation, and athlete relations.
Matt Hess serves as Managing Partner and Chief Financial Officer of Floyd Street Media, where he leads the company's financial strategy, operations, and long-term growth. A practicing Kentucky attorney for more than 25 years — with reported decisions at the Commonwealth's Court of Appeals and Supreme Court — he brings a foundation of legal and financial rigor to how Floyd Street is built. Matt works closely with brand partners and leadership to keep campaigns executing smoothly and the business on solid financial footing. A lifelong Kentuckian, he's active in his community through his church and service on multiple non-profit boards.
Dan serves as Chief Revenue Officer for Floyd Street Media. He brings 18 years of experience in the beverage alcohol industry, where he built national retail partnerships and drove revenue growth through strategic business development. A University of Louisville graduate with an MBA from Indiana University, Dan leads Floyd Street Media's revenue strategy by helping brands connect with Louisville athletes in ways that create measurable value.
Andrew Pipes serves as legal counsel to Floyd Street Media, advising the company on corporate and business matters as it builds an independent NIL media platform. An attorney with Frascona, Joiner, Goodman and Greenstein in Colorado, his practice spans corporate law, securities, real estate, and litigation. A graduate of the U.S. Air Force Academy, where he captained the 2008 football team, Andrew served as an Air Force officer and earned the Bronze Star for his service in Afghanistan before completing his J.D. at the University of Kansas.
Mario brings over 30 years of military experience to Floyd Street. He leads the day-to-day operations and oversees the execution of athlete marketing campaigns. He works closely with athletes and brand partners to coordinate partnerships, manage logistics, and ensure campaigns deliver meaningful results.
Sidney leads the creative vision for Floyd Street Media, overseeing the development of digital content, brand storytelling, and campaign production. She works closely with athletes and brand partners to create engaging media that connects audiences with authentic athlete-driven marketing.
Baylee manages Floyd Street Media's athlete relationships and oversees the Floyd Street Insiders membership community. She coordinates athlete campaigns, brand activations, and member engagement initiatives.
Kiran leads brand partnership development for Floyd Street Media, working with companies to create NIL marketing opportunities involving college athletes while also managing relationships with athletes participating in FSM programs.
Floyd Street Media is guided by an advisory board of accomplished Louisville-area business leaders who bring deep expertise, community relationships, and a shared belief in the future of college athletics.
